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Social Media Specialist

Company: Esri
Location: Redlands
Posted on: January 3, 2020

Job Description:

Job ID

2019-11968

OVERVIEW

Do you have experience creating, implementing, and managing successful social media and employee advocacy programs* We are looking for a motivated and enthusiastic strategic thinker to join our team of ambitious social media professionals. You will be charged with staying up to date with the constantly-evolving landscape of social media, working closely with stakeholders to create innovative and effective campaigns, and keeping our brand persona on the crest of industry trends. Our ideal candidate will thrive in a fast-paced publishing environment with frequent surprises and last-minute deadlines. A can-do, positive attitude and roll-up-your-sleeves approach is essential to meet team demands.



Responsibilities:

* Expand reach and brand awareness of Esri on all major social networks

* Manage Esri corporate employee advocacy program by defining and measuring success with data, developing communication plans and user resources, curating content daily, managing vendor relationship, and training new users

* Manage select Esri executives social media personas by posting, commenting, and engaging on their behalf weekly

* Drive traffic to esri.com by developing content that resonates with the GIS community

* Give Esri customers an amazing moderation experience by quickly engaging with their questions and comments on social media

* Generate new prospects for integrated marketing by collaborating with campaign stakeholders to create innovative social campaigns

* Grow engagement and followers across platforms through data-driven experimentation using available technologies (Hootsuite, Adobe Analytics, Pardot, native reporting)

* Help manager develop team strategy by identifying social media s role in Esri marketing, defining success with specific KPIs, measuring success with Adobe Analytics, and creating innovative tactics

* Monitor competitors social media activity and share recommendations with the social and PR teams weekly

REQUIREMENTS

* 3+ years of experience managing brand identities on social media

* Professional and personal experience working with all major social platforms

* Strong knowledge and application of organic social strategy including content strategy, analytics and reporting, and channel optimization

* Excellent writer with proven social media storytelling ability for a specific brand voice

* Strong visual intelligence and design experience

* Experience managing an internal corporate program, working with stakeholders at all levels

* Excellent presentation skills and training/onboarding experience

* Top-notch project management skills and attention to detail

* A team player, able to help however and whenever needed

* Bachelor's in communications, digital media, marketing, or related field

Recommended Qualifications:

* Solid understanding of digital marketing processes and campaign measurement tools such as Pardot, Salesforce, and Adobe Analytics

* Understanding of GIS technology and the GIS community

* Basic knowledge of Photoshop, InDesign, and Adobe Premiere Pro

* Experience with live event coverage including photographing, recording, and interviewing attendees and/or speakers

THE COMPANY

Our passion for improving quality of life through geography is at the heart of everything we do. Esri s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.



Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.



Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.



If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Keywords: Esri, Redlands , Social Media Specialist, Advertising , Redlands, California

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