Senior Marketing and Communications Specialist - Training Services

Company: ESRI, Inc.
Location: Redlands
Posted on: May 8, 2022

Job Description:

Overview:Utilize your excellent communication skills and strong grasp of marketing trends and principles to execute multichannel campaigns that support Training Services initiatives and drive demand for Training products and services.Responsibilities:

• Envision, plan, and execute marketing campaigns to build awareness and drive demand for training products and services
• Produce content for digital, social, advertising, event, and other marketing channels to support training campaigns and targeted product promotions
• Partner with training sales and other stakeholders to identify customer training needs and trends; develop sales-enablement materials to drive results from marketing campaigns
• Collaborate with Esri teams to cross-promote training products, enable customer success, and grow adoption of the ArcGIS platform
• Apply analytics and a data-driven approach to assess and optimize campaign performanceRequirements:
  • 3-5+ years of experience with digital marketing or communications
  • Solid understanding of digital marketing processes to create and implement digital marketing strategies
  • Excellent written and verbal communication skills
  • Experience with Microsoft Office, social media tools, web environments, publishing, and/or related communications applications
  • Ability to build understanding of business mission, capabilities, organizational structure, and key staff as well as customer requirements and key business drivers
  • Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
  • Self-starter, highly organized, with a customer-centric attitude
  • A team player with ability to thrive in a fast-paced, cross-functional team environment
  • Outstanding problem-solving skills and attention to detail
  • Exceptional business intuition, independence, and proactivity
  • Bachelor's in marketing, communications, or related fieldRecommended Qualifications:
    • Experience with Pardot, Salesforce, Adobe Experience Cloud, or similar platforms
    • Experience marketing training or educational products
    • Knowledge of GIS/Esri productsThe Company:Our passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.
      Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.
      Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
      If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Keywords: ESRI, Inc., Redlands , Senior Marketing and Communications Specialist - Training Services, Advertising , Redlands, California