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Marketing Communications Specialist

Company: MedTrainer
Location: Redlands
Posted on: November 21, 2022

Job Description:

Company DescriptionSince 2013 MedTrainer has been focused on one thing: Empowering healthcare organizations through compliance automation. We are passionate about supporting all healthcare organizations, which have been put under enormous pressure and demands. With a 100% customer-inspired product, internal healthcare thought leaders, and custom curated content, MedTrainer set out with a mission to solve healthcare's largest problems using a single platform and be the best compliance solution for every healthcare organization.Job DescriptionMarketing Communications SpecialistThe goal of this position is to imagine, research and write world-class content that is highly appealing to our target audiences. This person seeks out emerging topics and interesting angles on the healthcare compliance industry to help position MedTainer as a thought leader.Requirements

  • Research complicated healthcare administration topics, including credentialing and healthcare regulations.
  • Translate complicated information into simple, memorable messages.
  • Write a variety of marketing content, including blog posts, promotional materials, video scripts, print media, social media posts, white papers, emails, landing pages and SEO articles.
  • Create meticulously-researched slide decks and presenter notes for webinar presentations.
  • Use detailed checklists to ensure every final piece is error-free and meets brand standards.
  • Become an expert in the MedTrainer brand voice and ensure all writing is on-brand and consistent in terms of style, quality and tone of voice.
  • Edit contractors' and team members' writing to ensure all content is in a unified brand voice and meets brand standards.
  • Understand or determine goals for every new content piece, and execute to achieve those goals.
  • Review data and analytics to assess effectiveness of each content piece and make changes to improve effectiveness of future content.
  • Review daily industry news for important topics or events to engage in with our community.
  • Update marketing content database with new content.
  • Conduct periodic customer surveys and interviews to gather datapoints and insight for marketing messaging.
  • Suggest creative content ideas to achieve marketing goals.
  • Request constructive feedback and incorporate changes to continuously improve.
  • Interview sales team members, customer service team members, and customers to understand our customers' needs and desires.
  • Maintain Content Log and ensure it is always accurate and up to date.QualificationsQualifications
    • 2-5 years of experience writing and editing exceptional content, including both short-form content like social media posts and long-form content like research studies or long articles.
    • Bachelor's degree in English, Advertising, Marketing or related field. Or a healthcare-related Bachelor's degree plus writing experience.
    • Experience writing in AP style.
    • Ability to work closely with designers and other team members to create world-class content.
    • Demonstrated ability to be detail-oriented.
    • Self-motivated, with ability to work independently in remote environment.
    • Combination of marketing and publishing mindset; always think "customer first."
    • Strong interpersonal communication skills.
    • Flexibility adjusting to unexpected assignments, difficulties, and deadlines.
    • Excellent project management and organizational skills.Preferred Qualifications
      • Healthcare experience
      • Understands graphic design concepts and best practices
      • SEO writing experienceAdditional InformationAll your information will be kept confidential according to EEO guidelines.Videos To Watch

Keywords: MedTrainer, Redlands , Marketing Communications Specialist, Advertising , Redlands, California

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