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Content Marketing Writer - Longform

Company: Esri
Location: Redlands
Posted on: November 27, 2018

Job Description:

Put your writing and critical thinking skills to work. We're looking for an accomplished journalist who can research, think, and plan, then compose stories in a way that motivates prospects and customers to engage more deeply. We need an experienced, creative, hard-working professional who can reliably apply content strategy, research abilities, repurposing acumen, and storytelling skills. Our content team works across multiple distribution channels, but this role focuses on writing and editing for strategic blogs and a digital magazine. Responsibilities:

  • Produce compelling long-form journalism content and thought leadership pieces
  • Write, edit, and/or repurpose stories to meet specific business objectives for specific audiences
  • Work with subject matter experts across the company, interview customers, and conduct additional research to develop original stories
  • Find smart, creative ways to repurpose content for and from strategic articles, blogs, and podcasts
  • Write impactful headlines and calls-to-action
  • Write and edit for quality, consistency, clarity, brevity, accuracy, and readability
  • Work proactively and volunteer assistance without being asked and under tight turnarounds
  • Manage relationships with other teamsPortfolio Submission Please include a link to your online portfolio or samples of recent work.


    • 10+ years of experience as a writer, editor, and/or journalist
    • Strong written and verbal communication skills
    • A proven blend of editorial and storytelling skills, including short-form (copywriting) and long-form (thought leadership articles, brand journalism pieces, and blog posts)
    • Strong ability to translate complex concepts into clear, concise, compelling, customer-centric copy and content for digital channels
    • Energetic mindset with the talent to produce multiple options fast, under pressure, and within specifications (i.e., word count, target audience, voice, style, etc.)
    • Fast and insightful research skills
    • Enthusiasm for web metrics that gauge content performance
    • Above-average tenacity, strong work ethic, and desire to constantly improve and share insights
    • Bachelor's or higher in communications, marketing, journalism, or English Recommended Qualifications:
      • Experience with B2B marketing
      • Experience in technology industry
      • Experience in podcast production and editing
      • Knowledge of SEO best practices
      • Knowledge of best practices for writing for the web

        The Company

        Our passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them. Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more. Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need a reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

        Keywords: Esri, Redlands , Content Marketing Writer - Longform, Advertising , Redlands, California

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