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Product Marketing Specialist

Company: Esri
Location: Redlands
Posted on: October 9, 2019

Job Description:

Job ID



Are you a passionate marketing professional who has experience in many different aspects of product marketing* Envision and execute product marketing plans that will drive awareness, demand, and adoption of Esri s products to millions of users across the globe. Use your strategic skills and creative instincts to reach new audiences and bring a startup attitude to help solve problems fast and effectively.

In this role, you'll be responsible for marketing software products and capabilities. You'll collaborate with other teams to create and execute marketing campaigns and outbound communication including messaging, product launches, and go-to market strategies. To execute your plans, you will partner with other marketing professionals focused on content creation, web design, PR, advertising, and events.

Our ideal candidate is a highly driven, self-motivated individual who will bring a fresh approach to reaching all segments of the market. They understand different types of marketing campaigns and are able to effectively leverage many of the marketing automation tools at their disposal.


* Develop product marketing briefs that identify problems and solutions including product positioning and value propositions; identify user and buyer personas

* Participate in strategic discussion with product management and product development to establish go-to market strategies

* Propose campaigns to help increase awareness, demand, and adoption

* Execute marketing campaigns, establish success criteria, track and measure the success, and decide on alternative courses of actions, as needed

* Work with core marketing and industry marketing teams to execute on campaigns

* Develop digital marketing content such as case studies, web and social content, videos, blogs, and demos

* Provide internal messaging and sales-enablement materials to help business development and sales channels succeed

* Attend events and represent the company and Esri products; give product demonstrations at events, as needed


* 2+ years of software product, high-tech, or solutions marketing experience, with a proven track record driving deeper engagement with target audiences, increasing adoption, and delivering bottom-line results

* Excellent storytelling and influencing skills with the ability to develop compelling product positioning and messaging that differentiates Esri s products in the market

* You re creative, technical, and able to work with cross-functional teams

* You can hold your own in discussions with engineers while also distilling complex concepts into a format everyone can understand and evangelize

* You have experience developing, prioritizing, and promoting multiple products/product lines simultaneously, spanning multiple audiences, industries, and international markets

* Bachelor s or master's in marketing, business, or related field

Recommended Qualifications:

* Geospatial industry knowledge

* Experience with marketing automation, analytics, advertising, and targeting software


Our passion for improving quality of life through geography is at the heart of everything we do. Esri s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Keywords: Esri, Redlands , Product Marketing Specialist, Advertising , Redlands, California

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