RedlandsRecruiter Since 2001
the smart solution for Redlands jobs

ABM Program Manager

Company: Esri
Location: Redlands
Posted on: March 10, 2020

Job Description:

OverviewYou are invited to join a small team of advanced marketing professionals dedicated to driving results with account-based marketing (ABM). As an established leader in ABM, you understand the importance of working quickly and strategically to increase opportunities and penetrate target accounts. You know it's imperative to work closely with sales account teams as well as central demand functions to penetrate these high value accounts. We welcome you to join Esri where you can strategically plan, organize, and execute ABM campaigns that are one-to-few and one-to-many.

Responsibilities:



  • Design and execute marketing plans for targeted sales accounts and contacts on a 1: few that focus on accelerating existing opportunities or landing new opportunities at scale
  • Collaborate with the ABM program team to create and gain consensus for cross-portfolio plans and marketing plans in alignment with strategic product and global business development priorities
  • Interface proactively with sales to determine sales enablement needs and work with product/solution marketing to develop a PoV, content assets, and tactics; communicate and educate the sales team regarding new and planned marketing activities
  • Managing DemandBase as the ABM platform
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
  • Identify opportunities to improve marketing personalization through better audience segmentation, marketing techniques, and processes
  • Build and track ABM metrics to ensure business impact measured by named account pipeline/opportunities (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores, and sales/partner utilization of programs; track lead flow to ensure appropriate sales channels are following up on marketing in a timely manner
  • Manage project timelines, quality issues, resources, and budget


    Requirements




    • 5+ years of experience in a technology B2B demand generation or ABM marketing role
    • Best in class marketing, demand generation, and channel experience with a B2B tech company
    • Familiarity and knowledge of ABM technology and experience implementing personalization marketing tactics
    • Power user of tools used for campaign execution and analysis such as Marketo, Pardot, Salesforce, and DemandBase
    • Strong communications skills which will be used to communicate internally with cross-functional teams as well as with outside media partners and customers, as needed
    • Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
    • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
    • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
    • Bachelor's in marketing or business or comparable education

      Recommended Qualifications:



      • Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI
      • Knowledge of GIS/Esri products


        #LI-AL1

        The CompanyOur passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

        Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

        Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

        If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Keywords: Esri, Redlands , ABM Program Manager, Executive , Redlands, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Director Home Health
Description: RN license required AA degree required 1-2 years home health management, director
Company: LaBeau & Associates
Location: Hemet
Posted on: 04/7/2020

Manufacturing Engineering Manager
Description: iRhythm is currently seeking an experienced Manufacturing Engineering Manager in our Cypress, CA location. The role of the Manufacturing Engineering Manager is responsible for developing, implementing (more...)
Company: iRhythm Technologies
Location: Cypress
Posted on: 04/7/2020

Chief Operating Officer - HOME HEALTH experience required
Description: Job Opening:--Chief Operating Officer for Home Health CompanyLocation:--Cerritos, CAThe company is a Medicare Certified, Joint Commission accredited home care agency providing services throughout Los (more...)
Company: California Job Shop
Location: Cerritos
Posted on: 04/7/2020


Program Deputy Execution Director
Description: At Northrop Grumman, our employees have incredible opportunities to work on revolutionary systems in air and space that impact people's lives around the world today, and for generations to come. Our work (more...)
Company: Northrop Grumman
Location: Redondo Beach
Posted on: 04/7/2020

Business Analyst II (Risk Management)
Description: Position Summary: br br Responsible for assisting management with the identification of risks i.e. Transaction, Strategic, Reputational, Credit, Compliance, Interest Rate, and Liquidity and identify (more...)
Company: SchoolsFirst FCU
Location: Tustin
Posted on: 04/7/2020

Director, Contracts & Network Development
Description: This position is responsible for providing strategic direction on Contracting and Network Development for all MCMF entities including Greater Newport Physicians, MCMF Contracted Specialists MCMF Specialist (more...)
Company: MemorialCare Health System
Location: Fountain Valley
Posted on: 04/7/2020

Regional Merchandise Director, West Region
Description: Responsibilities and Duties:------ -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- --Owns the analysis of sales floor productivity at the store level, connecting floor plans with productivity of space (more...)
Company: Neiman Marcus
Location: Beverly Hills
Posted on: 04/7/2020

Director of Quality/Patient Safety
Description: Full-time Director of Quality/Patient Safety needed at a top facility in California Reference Code: KAM Director-Quality/Patient Safety Officer-Ambulatory ndash Quality Improvement8 hour day shift (more...)
Company: K.A. Recruiting, Inc.
Location: Palm Springs
Posted on: 04/7/2020

VP/Director of Finance
Description: Our client located in the Coachella Valley, a nationally recognized industry leader in the service industry is seeking for a VP of Finance, Operations and Administration. Reporting directly to the CEO, (more...)
Company: Robert Half International
Location: Palm Springs
Posted on: 04/7/2020

Accounting Manager
Description: The Manager, Accounting will be managing all aspects of the general ledger and the monthly close, as well as certain functions related to financial reporting. This includes, but is not limited to, reviewing (more...)
Company: Avanir Pharmaceuticals
Location: Aliso Viejo
Posted on: 04/7/2020

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Redlands RSS job feeds