Senior Campaign Manager, Brand

Company: Esri
Location: Redlands
Posted on: January 16, 2023

Job Description:

In this role, you will directly support Esri's growth by executing marketing campaigns that support brand. You will have the opportunity to work with multiple stakeholders across the company and leverage your expertise in marketing campaigns, data-driven decision making, and communication to manage highly effective campaigns that deliver clear positioning of Esri's brand values to prospective and existing customers. Esri is a growing software company with fascinating applications in over 60 industries across business, government, and education.You will also collaborate on innovative approaches to introducing Esri to new global audiences as a thought leader partner and impactful tech innovator. This will include engaging and partnering with external agencies, identifying gaps in the customer journey, and analyzing/providing insights on ROI across the full portfolio of campaigns.Responsibilities

• Build, launch, optimize, and manage strategic brand marketing programs simultaneously across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution
• Partner with our creative lab and writing team to enable the design and personalization of anchor and supporting content, nurture assets, social media content, and sales enablement content
• Leverage marketing analytics and reporting platforms to manage weekly campaign activity reports and ROI analytics
• Effectively manage tactics and communications with cross-functional stakeholders to prioritize and execute on high impact campaigns aligned with business goals
• Proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics
• Maintain strong partnerships with global marketing and business development teams
• Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies
• Collaborate, innovate, and document new best practices and process improvements for brand awareness
• Assist in creating and managing customized marketing briefs to share opportunities for collaboration across the company, enhancing the effectiveness, and amplifying brand marketing effortsRequirements
  • 5+ years of experience in marketing and a bachelor's degree in marketing, business, or related fields; or 3+ years of experience in marketing and a master's degree
  • 3+ years of experience in campaign management
  • Proven track record for executing and measuring successful integrated and digital marketing campaigns
  • Demonstrated capacity for developing innovative marketing strategies
  • Highly organized, strongly self-motivated, and the ability to multi-task activities with shifting priorities
  • Experience interacting with and influencing executive stakeholders
  • Strong project management and problem-solving skills
  • Exceptional written and verbal communication skills
  • Exceptional visual presentation creation skills (such as PowerPoint decks)Recommended Qualifications
    • Experience with Adobe Analytics, Adobe Audience, Adobe Target
    • Experience with Power BI, Pardot, LucidChart, and/or Salesforce
    • Experience with Workfront
    • Knowledge of GIS/Esri productsAbout EsriOur passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is $81,120 - $135,200

Keywords: Esri, Redlands , Senior Campaign Manager, Brand, Executive , Redlands, California