Industry Marketing Manager
Company: Esri
Location: Redlands
Posted on: January 26, 2023
Job Description:
As a member of the industry solutions team, you'll use your
creativity, marketing expertise, and project management skills to
develop, manage, and execute strategic industry marketing
campaigns. You'll partner with key internal stakeholders to ensure
the successful planning and execution of focused campaigns,
community building activities, and industry relations campaigns to
ensure campaign goals and KPIs are met in key
markets.Responsibilities
- Develop and coordinate the execution of integrated marketing
campaigns and tactics
- Create campaign assets, including messaging, collateral, and
digital content, that contribute to overall campaign success
- Lead and support event messaging and execution as part of an
integrated campaign plan to achieve industry goals
- Deliver campaign assets on time and on budget
- Work with marketing and industry managers, specialists, and
other stakeholders to ensure predictable, consistent, and
successful tactical delivery that drives measurable success
- Track campaign progress at every step and manage campaign
activity reports and ROI analytics
- Provide a holistic view of the overall campaign performance to
managers and the specific industry teams each campaign
supports
- Work with the marketing automation, marketing analytics, and
creative lab teams to establish best practices and optimize
campaign performanceRequirements
- 2+ years of marketing experience and a Bachelor's degree; or 1
years of experience in marketing with a Master's degree
- Time management, resource management, and project management
skills
- Highly organized and strongly self-motivated with the ability
to multi-task activities with shifting priorities
- Possess incredible drive and follow through
- Quick learner with a positive attitude
- Strong decision-making, problem resolution, and creative
thinking skills
- Excellent written and verbal communication skills
- Ability and willingness to travel internationallyRecommended
Qualifications
- Use of sales and marketing automation systems such as Pardot,
Adobe Analytics, and SalesforceAbout EsriOur passion for improving
quality of life through geography is at the heart of everything we
do. Esri's geographic information system (GIS) technology inspires
and enables governments, universities, and businesses worldwide to
save money, lives, and our environment through a deeper
understanding of the changing world around them.Esri is an equal
opportunity employer (EOE) and all qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability status, protected veteran status, or any other
characteristic protected by law.If you need a reasonable
accommodation for any part of the employment process, please email
askcareers@esri.com and let us know the nature of your request and
your contact information. Please note that only those inquiries
concerning a request for reasonable accommodation will be responded
to from this e-mail address.Esri's competitive total rewards
strategy includes industry-leading health and welfare benefits:
medical, dental, vision, basic and supplemental life insurance for
employees (and their families), 401(k) and profit-sharing programs,
minimum accrual of 80 hours of vacation leave, twelve paid holidays
throughout the calendar year, and opportunities for personal and
professional growth. Base salary is one component of our total
rewards strategy. Compensation decisions and the base range for
this role take into account many factors including but not limited
to skill sets; experience and training; licensure and
certifications; and other business and organizational needs. A
reasonable estimate of the base salary range is $66,560 -
$104,000.
Keywords: Esri, Redlands , Industry Marketing Manager, Executive , Redlands, California
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