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Web Conversion Optimization Strategist

Company: Esri
Location: Redlands
Posted on: November 10, 2019

Job Description:

Job ID

2019-11731

OVERVIEW

Contribute to the success of esri.com and be responsible for testing, analysis, and improvement of our various conversion points in the marketing funnel. We are looking for a results-oriented and self-motivated individual to increase the rate at which marketing channels convert visits to leads and leads to customers by partnering with marketing campaign owners, channel teams, technology teams, and marketing leadership. Our ideal candidate will have experience working with Adobe Target and will understand how to set up and execute tests to prove or disprove a hypothesis.



Responsibilities:

* Create a model to track the customer journey across multiple touch points on the web to improve the end-to-end experience

* Manage and optimize key conversion points through A/B and multi-variate testing, including landing pages, web pages, and web forms

* Collaborate with key stakeholders to optimize each conversion path

* Report on test performance, analyze results, and provide guidance for future testing opportunities

* Own technology, process, and execution of conversion optimization across Esri properties

* Document and communicate best practices for conversion optimization across the organization

* Work closely with the personalization strategist to identify personalization opportunities discovered through testing

* Collaborate with the analytics and technology teams on testing and optimization strategies

REQUIREMENTS

* 5-7+ years of related professional experience and 3-5+ years of experience with marketing automation and analytics tools

* Experience with web analytics, A/B testing, and inbound marketing tactics

* Highly analytical and able to derive meaning from data through testing and optimization

* Excellent written and verbal comunication skills

* Collaborative working style with excellent interpersonal and relationship management skills

* Ability to organize and execute multiple projects under compressed timelines

* Bachelor s degree

Success Metrics:

* Web optimization model/program maturity

* Web conversion rates

#LI-JL1



THE COMPANY

Our passion for improving quality of life through geography is at the heart of everything we do. Esri s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.



Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.



Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.



If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Keywords: Esri, Redlands , Web Conversion Optimization Strategist, IT / Software / Systems , Redlands, California

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