Senior SEO Specialist

Company: ESRI, Inc.
Location: Redlands
Posted on: June 18, 2022

Job Description:

Overview:Are you an SEO specialist who has an in-depth understanding of SEO best practices and techniques? Consider this role on our dynamic team in Marketing! You will work directly with our senior SEO strategist and digital experience team to help increase traffic to our websites, build brand awareness, and acquire new customers through holistic SEO strategies.Responsibilities:

• Work with the digital experience, content, development, and design teams to ensure successful on-page optimizations on websites
• Perform keyword research, including discovery and expansion of keyword opportunities
• Analyze and provide insights into site analytics reports and recommend action items
• Conduct technical SEO audits
• Conduct competitive research and analysis
• Maximize local search exposure
• Provide international SEO recommendations for esri.com and distributor websites
• Help manage website migrations through reviewing analytics, redirects, benchmarking traffic and identifying potential issues
• Stay up-to-date on latest SEO trends including structured data, rich snippets, and core web vitalsRequirements:
  • 5-7 years of SEO experience
  • Strong understanding of SEO best practices such as SEO friendly site architecture, meta tags, robots.txt, redirection, and can demonstrate knowledge through definition and application
  • Strong analytical skills; ability to proactively assess SEO performance and identify issues and opportunities
  • Excellent verbal and written communication skills with a high claiber of attention to detail
  • Excellent organizational and time management skills
  • Ability to work well independently and within a team environment
  • Bachelor's in business, marketing, communications, digital media, or related fieldRecommended Qualifications:Experience working with any of the following website analytics and SEO tools:
    • Adobe Analytics
    • Google Keyword Planner
    • Google Search Console
    • Bing Webmaster Tools
    • Moz
    • Semrush
    • Screaming FrogThe Company:Our passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.
      
      Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.
      
      Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
      
      If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.#LI-CQ

Keywords: ESRI, Inc., Redlands , Senior SEO Specialist, Other , Redlands, California