Associate Director, Consumer Marketing - OTC (Eye Care)

Company: AbbVie
Location: Irvine
Posted on: January 1, 2026

Job Description:

Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok . Job Description Job Description The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement. Key Responsibilities Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce. Direct development and execution of creative consumer marketing tactics and omnichannel campaignsincluding TV, digital, social, website, CRM, and eCommerce platforms. Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution. Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels. Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation. Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed. Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives. Qualifications Bachelors Degree required. Proven marketing experience with increased proficiency in all marketing skills. Previous cross franchise/cross channel marketing experience preferred. Preferred Qualifications BA/BS required; MBA preferred. 8 years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable. Deep knowledge of brand management, omni-channel approaches, and campaign development. Track record of managing multi-agency partnerships and influencing across a matrixed organization. Strategic thinker with strong planning, organization, attention to detail, and execution skills. Intellectual curiosity and ability to generate new ideas for consumer engagement and growthacross both traditional and digital touchpoints. Experience with financial planning, campaign metrics, and business analysis is a plus. Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at thetimeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location,andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of anybonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's soleandabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html

Keywords: AbbVie, Redlands , Associate Director, Consumer Marketing - OTC (Eye Care), PR / Public Relations , Irvine, California